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Aether is a modern activewear brand focused on high-performance apparel with a clean, elevated aesthetic. The client wanted a brand identity that captured movement, minimalism, and premium quality, while also being versatile across apparel, packaging, and digital touchpoints.

Workflow & Process

Our process began with in-depth market research, analyzing competitor activewear brands and identifying common patterns in their visual language. We found that many relied on aggressive, trend-driven marks, which created an opportunity for Aether to stand apart with an identity that felt premium, timeless, and gender-neutral

Challenges

• Avoiding generic activewear design clichés (swooshes, aggressive strokes)

• Ensuring gender-neutral appeal while keeping the bold, athletic character

• Creating a system that feels unique in a competitive market

Turnaround

The full project was completed in 8–10 days, including research, drafts, refinements, and delivery.

The Final Outcome

Client Testimonial

★★★★★

The team understood exactly what we wanted for Aether and turned our ideas into a brand identity that feels premium and timeless. The logo system works seamlessly across our apparel and digital platforms, and the process was efficient and collaborative from the outset. We couldn’t be happier with the outcome.

Jenny Minto.

C.E.O - Aether