My post content

When building our agency, we knew the logo had to do more than just look good. It needed to represent our vision, values, and design philosophy. The challenge was to create a mark that reflected creativity, strategy, and trustworthiness, while remaining timeless and adaptable across digital and print platforms.

Workflow & Process

We began with internal workshops to define our agency’s personality: modern, minimal, and creative but also professional and reliable. From there, we sketched multiple directions exploring abstract forms and geometric structures that could convey versatility. After narrowing down, we developed digital drafts, refining shapes, proportions, and balance.

Challenges

Designing for ourselves was harder than designing for clients — the challenge was filtering our many creative ideas down to one clear direction.

Turnaround

Who needs a turnaround when it's our own project?

The Final Outcome